Google對論壇擺放AdSense的建議

[哈啦]

簡單來說，一般放在論壇左側的摩天廣告，會有「好一點」的效果。
但一般建議是盡量放在論壇的開欄post的上下方，是最能被使用者看到的地方。
另外放在文章版面的最後(如果有多頁就是換頁處)也有很好的效果。
所以站長俱樂部 webmasterclub.org 目前的擺設位置是很差的位置，難怪點擊率不怎麼樣。

Six AdSense optimization tips for forums

1. Format is important for multiple ad units
Placing a skyscraper above the fold on the left side of your forum seems to produce slightly better performance than other positioning. However, when using multiple ad units throughout the page our horizontal bias still favors the leaderboard. See the Forum Heat Map below for more details.

2. Display your ad units where repeat users will notice them
A leaderboard at the very top fits nicely next to the logo, but forum regulars tend to skip the header and go straight to the meat of the thread. Placing your ad unit above or below the first post can be more effective.

3. Place a leaderboard immediately after the last post
This provides users who make it to the end of a thread with a ‘next step’ when the content ends. If you place it after the footer, though, folks will move to the next thread before they even see the ad!

4. Use horizontal link units
Link units offer a wider range of relevant topics for users to browse. A horizontal unit can be placed near the top of your forum just below the header.

5. Opt-in to image ads
Supporting image ads increases the pool of ads –particularly cost-per-thousand-impression (CPM) ads – bidding to display on your site. Since forums tend to have lower click-through rates (CTRs) than other types of sites, CPM ads can improve revenue without the need for clicks. Please remember, however, that CPM ads come in both text and image formats.

6. Be sensitive to your forum community
Forums are highly interactive, so be sensitive to your users when implementing your AdSense ads. Be sure to blend the ads nicely, so they don’t appear overly intrusive – but don’t blend them so well they mislead your users! Every forum site is different and you know your community best, so as always use your own judgment to create the most positive experience for your users.

Posted by Sandra - AdSense Publisher Support
10/07/2005 08:00:00 PM

[nsx]

那個位置確實最好也最容易吸引使用者注意
不過並不是每個論壇都長成那樣,為了要點擊率提高是值得各大站長們好好思考是否需要更換版面

實際上站長俱樂部 webmasterclub.org 目前的位置確實不太會有人去點擊他
我印象中好像只點過一兩次當他出現中文廣告的時候.....好像是那個線上美人xx的廣告....
不過我還是點了,這代表那個位置還是有人會看的是這樣嗎?.....
我本來就常注意廣告...這樣到底準不準確?

[simon]

影響點擊廣告位置只算是其中之一而以
如果廣告不相關，位置再好，網友點擊的慾望相對的低很多
一個汽車為主題的網站、論譠出現保養品的廣告你說點擊會高嗎?


不過每個網站的情況不同
所以要站長自已試驗那個廣告位置會帶來會高的效益
別人的經驗不一定可以套用在所有網站


因為廣告算只是附加價值
網友來你的網站、論譠是看你的內容，不是來看廣告的
但廣告如果相關連，就提供了網友附加的資訊
去點擊的慾望也就會提高
當然可能會為你帶來附加的收益